Genera Labs

The Cloud based Platform for Digital Clothing Design

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Genera Studio is a browser based 3D design platform that empowers creators to rapidly design and export game ready outfits for engines like Unreal, Roblox, and Snapchat.  My role at Genera centred on driving technical direction, cross functional collaboration, and delivering a product tailored for modern UGC and digital creators.

I led the architectural design and built the engineering team behind the platform, focusing on scalable systems for real time asset rendering, AI assisted design workflows, and a streamlined export pipeline.

Key Features

Intuitive Design

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Use 3D slider controls and interactive PBR material tools. Drag and drop fabrics, decals, and textures directly onto 3D garments with no UV mapping knowledge required.

Game Ready Export

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Export finished outfits in industry standard formats (fbx, glb, obj), with baked texture maps up to  4K. Ready to import seamlessly into Unreal Engine, Roblox & Snapchat Lens Studio .

Effortless 3D Outfit Design

Begin with hundreds of professionally crafted, production ready clothing templates optimized for MetaHumans, Roblox avatars, Lens Studio, and more.

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With a custom asset management CRM behind the scenes, monthly content drops and customisable collections for enterprise clients are fast and simple. Complex web asset and memory management protocols ensure a fast and smooth experience, even with a library of hundreds of models, textures and decals.

AI Powered Creative Tools

AI Fabric Generator: generate seamless fabric textures from text or image prompts instantly.

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With options for AI model selection and custom prompt tuning powering your design goals, content generation has never been easier. Text, reference image and style prompting are all available to build a garment library to match your vision.

AI Material Generation

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Create realistic PBR materials and textures at the click of a button. Reference existing styles or build your own!

AI Decal Tool

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Generate patterns, emblems, and surface details directly in 3D space. AI assisted decal placement and 3D generation workflows.

PBR Ready Assets

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Extensive asset library with thousands of fabrics, decals, and 3D elements ready to mix and match.

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Advanced PBR Tools

Drag and drop decal placement system supports layer control, scaling, and repositioning in real time.